Communications guidance to support a school closure

Client Overview

St John’s College was an independent day and boarding school located in Southsea, Hampshire. We were asked to help through a very difficult period.

Challenge

In the face of falling numbers, the governors of St John’s College had decided to close the school which had been set up in 1908. They asked for help and guidance about how and when to make the announcement.

Solution

It was a very emotional time for everyone at St John’s College and we worked closely with the headteacher and the chair of governors providing advice and producing a series of written communications, press releases, videos for the school’s website, its staff, parents, pupils and the media.

Impact

The announcement received widespread coverage that was understanding, balanced and sympathetic with our copy, pictures and videos used extensively.