Talking • Point

by Sarah Pinch

Sarah blogs about topics relevant to leadership, public relations and communications. If you'd like to write a guest blog, please get in touch.

Internal Communications: CIPR Inside AGM

11th March 2015 < Back

On Tuesday I am looking forward to speaking to members of the CIPR Inside group, who are gathering together in London for their AGM.

AGMs at the CIPR have an interesting history for me, when I first got involved with the CIPR West of England committee, now renamed the South West committee, the then treasurer was proud of actually having completed an entire AGM in under ten minutes!  But more and more now, AGMs are a chance for groups across the UK to share how they have made membership meaningful for their national, regional, or sectoral members.  I have had the pleasure of speaking at the CIPR Northern Ireland, North East and Midlands AGMs.

I have a particular interest in internal communications.  In 2008 my team at First Capital Connect won two awards for our internal communications campaign and it was during my time with FCC that I recognised the vital role employee engagement and excellent internal communications can have on organisations.

Sir Robert McAlpine, Miranda Luxford and myself

Sir Robert McAlpine, Miranda Luxford and myself

When I joined the NHS later in 2008, one of the first things I did was overhaul the internal communications.  And together with the Deputy Director of HR we worked on a major employee engagement campaign to rewrite the values and behaviours for UH Bristol.  It is a piece of work I am hugely proud of.

Last year when I went to see my old boss, the Chief Executive, Robert Woolley he was delighted to tell me that the Care Quality Commission had found that all staff at UH Bristol knew the values, understood them and lived by them.

Staff are engaged in the vision and mission of the organisation.  This, says the King’s Fund research, delivers better patient care.

You cannot get better than that.

I am looking forward to meeting some of our finest internal communicators next week, outlining the plans the CIPR board and council are taking forward and listening to their thoughts, concerns, ideas and plans for the future.

Internal communications, personified in CIPR Inside, is a vital part of the public relations mix.  Thanks for the invite.

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2 thoughts on “Internal Communications: CIPR Inside AGM”

  1. Kevin says:

    So if FCC internal comms were so good, why are their staff so disengaged that they lost the franchise?

    1. msorganised says:

      Hi Kevin, I left FCC in 2008, and I don’t know the detail of the internal communications activities after this time. However, losing a franchise is never easy on the staff, ever; it’s an organisational wide issue, not just an internal communications one. Thank you for your comment. Sarah

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