Sarah is known for her passion and commitment to the PR and communications industry, she is well respected within the industry and was President of the Chartered Institute of Public Relations for 2015.
Sarah worked as a journalist and TV director for the BBC for 11 years. Since 2000 she has worked in senior communications and marketing posts. She won the inaugural IoD and CIPR PR director of the year award in 2011 for her work at the NHS in Bristol.
She has worked for international and regional charities, has detailed knowledge of the transport sector, healthcare and public services. Sarah has also worked for social enterprises and many private sector companies.
Sarah’s corporate communications expertise include stakeholder management, crisis and issues management, internal communications and employee engagement and the translation of brand essence into reputational worth.
Sarah is gaining a reputation as an inspirational speaker, regularly presenting at conferences, she is frequently asked to comment on industry issues.